In this paper, we discuss an important aspect of speech privacy: protecting spoken content. New capabilities from the field of machine learning provide a unique and timely opportunity to revisit speech content protection. There are many different applications of content privacy, even though this area has been under explored in speech technology research. This paper presents several scenarios that indicate a need for speech content privacy even as the specific techniques to achieve content privacy may necessarily vary. Our discussion includes several different types of content privacy including recoverable and non-recoverable content. Finally, we introduce evaluation strategies as well as describe some of the difficulties that may be encountered.